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The Nike Air Max BW (for Big Window) is an iconic 90s running shoe, famous for its enlarged visible air bubble in the heel. Recognizable by its aggressive lines, its mesh and leather upper, and its imposing padded collar, it combines optimal comfort with a very pronounced retro style.
A true classic of streetwear culture, it is inseparable from urban fashion and alternative European cultures. Its waffle-patterned rubber outsole ensures reliable and durable grip for everyday wear.
Key Features
Brand
Nike
Model
Air Max BW
Product Type
Running Shoes / Sneakers
Upper Material
Mesh and leather with synthetic or suede overlays
Cushioning Technology
Big Window air bubble in the heel
Outsole
Waffle-patterned rubber
Sizing Advice
Take your usual size (or the next size up if between two sizes)
Highlights
The "Big Window": A larger air bubble and an extended cushioning window in the heel compared to the Air Max 90.
Aggressive lines: An aerodynamic design with a contrasting stripe (the "strip") that runs all around the shoe.
Imposing Swoosh: A textured and very wide Nike swoosh on the sides that integrates into the back panel.
Layered materials: A robust upper combining breathable mesh, leather, and suede or synthetic overlays.
Padded collar: A high and thick ankle collar for optimal support and maximum everyday comfort.
Waffle sole: A rubber outsole with a waffle pattern for historical grip.
Size and Fit
Size guide:
Take your usual size; if in doubt between two sizes, choose the larger size.
Frequently Asked Questions
What does the abbreviation BW on the Nike Air Max BW stand for?
BW stands for "Big Window," referring to the large cushioning window and enlarged air bubble located in the heel.
What materials make up the upper of this shoe?
The upper combines breathable mesh and leather, complemented by suede or synthetic overlays.
How do these sneakers fit?
It is recommended to choose your usual size or opt for the next size up if you are between two sizes.
What type of outsole does the Nike Air Max BW feature?
It is equipped with a waffle-patterned rubber outsole offering excellent grip.
