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The Nike Air Max BW (for Big Window) is an iconic 90s running shoe, famous for its enlarged visible air bubble in the heel. Recognizable by its aggressive lines, its upper layering mesh and leather, and its imposing padded collar, it combines exceptional cushioning with a decidedly sporty look.
A true classic of streetwear and urban culture, this model guarantees maximum daily comfort thanks to its padded ankle and reliable grip provided by a waffle outsole.
Key Features
Brand
Nike
Model
Air Max BW
Product Type
Sneakers / Athletic Shoes
Upper Material
Mesh, leather and synthetic overlays
Cushioning Technology
Visible Max Air unit in the heel (Big Window)
Outsole
Waffle pattern rubber
Collar
Padded and elevated
Closure
Laces
Sizing Advice
True to size (size up if you are between sizes)
Highlights
The "Big Window": A larger air bubble and an expanded cushioning window in the heel compared to the Air Max 90.
Aggressive Lines: An aerodynamic design with a contrasting line (the strip) that goes all the way around the shoe.
Imposing Swoosh: A textured and very wide Nike swoosh on the sides that integrates into the back panel.
Layered Materials: A robust upper generally combining breathable mesh, leather, and suede or synthetic overlays.
Padded Collar: A high and thick ankle collar for optimal support and maximum daily comfort.
Waffle Sole: A rubber outsole with waffle patterns for historical grip.
Size and Fit
Size Guide:
Take your usual size; if in doubt between two sizes, choose the larger size.
Frequently Asked Questions
What does "BW" mean for the Nike Air Max BW?
BW stands for "Big Window," referring to the visible air bubble in the heel which is larger than on previous models like the Air Max 90.
What materials make up the upper of this shoe?
The upper combines breathable mesh with leather overlays and suede or synthetic finishes.
What size should I choose for the Nike Air Max BW?
It is recommended to take your usual size. If you are between sizes, opt for the larger size.
How is the sole's grip ensured?
The shoe is equipped with a rubber outsole with a waffle pattern, offering optimal grip.
