{"product_id":"new-balance-740-sneakers-iconiques-23","title":"New Balance 740 – Iconic Sneakers","description":"\u003cp style=\"margin:1em 0\"\u003eDesigned for the neutral to pronating runner seeking stability and cushioning, this versatile and lightweight sneaker offers an ideal compromise for your workouts. ABZORB® technology, strategically positioned in the heel and forefoot, provides maximum shock absorption with every impact.\u003c\/p\u003e\u003cp style=\"margin:1em 0\"\u003eThe innovative SBS system, the result of three years of technical research, guarantees superior compression resistance while maintaining durable cushioning. This iconic shoe perfectly combines structural support and dynamic everyday comfort.\u003c\/p\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eKey features\u003c\/h3\u003e\n\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eBrand\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eNew Balance\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eModel\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e740\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eProduct type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSneakers \/ Running shoes\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eFoot strike type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eNeutral \/ Pronator\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eCushioning\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eABZORB®\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSole technology\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSBS System\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eGender\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003eUnisex\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eSize and fit\u003c\/h3\u003e\n\n\u003cp style=\"margin:1em 0\"\u003eTake your usual size; if you are between two sizes, take the next size up.\u003c\/p\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat type of runner is the New Balance 740 designed for?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is suitable for neutral or pronating runners looking for stability, lightness, and cushioning.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat cushioning technology is used?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt features ABZORB® cushioning in the heel and forefoot, complemented by the SBS system offering optimal compression resistance.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eHow do I choose the right size?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is recommended to choose your usual size. If you are between two sizes, opt for the larger size.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat are the benefits of the SBS system?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eDeveloped after 3 years of research, the SBS system provides excellent cushioning and increased compression resistance over time.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"MAISON 2 SNEAKERS","offers":[{"title":"36","offer_id":57222791561542,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":57222791594310,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":57222791627078,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":57222791659846,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":57222791692614,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"41","offer_id":57222791725382,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":57222791758150,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":57222791790918,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":57222791823686,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":57222791856454,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/0789\/8438\/files\/IMG_2466_12ca5449-ac1f-4833-a2a2-7550232a7f35.jpg?v=1788078989","url":"https:\/\/maison2sneakers.com\/en\/products\/new-balance-740-sneakers-iconiques-23","provider":"MAISON 2 SNEAKERS","version":"1.0","type":"link"}