{"product_id":"new-balance-740-sneakers-iconiques-18","title":"New Balance 740 – Iconic Sneakers","description":"\u003cp style=\"margin:1em 0\"\u003eDesigned for neutral and pronating runners looking for remarkable stability and optimal cushioning, these versatile and lightweight sneakers are perfect for your running sessions and everyday wear. ABZORB® technology integrated into the heel and forefoot ensures maximum shock absorption with every impact.\u003c\/p\u003e\u003cp style=\"margin:1em 0\"\u003eThe result of three years of research and development, the SBS technical system guarantees excellent compression resistance and extends walking comfort over time.\u003c\/p\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eKey Features\u003c\/h3\u003e\n\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eBrand\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eNew Balance\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eModel\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e740\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eProduct Type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSneakers \/ Running shoes\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eFoot Strike Type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eNeutral \/ Pronating\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eCushioning Technologies\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eABZORB®, SBS\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eGender\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003eUnisex\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eSize and Fit\u003c\/h3\u003e\n\n\u003cp style=\"margin:1em 0\"\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp style=\"margin:1em 0\"\u003eTake your usual size; if you are between two sizes, take the next size up.\u003c\/p\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat type of foot strike are these sneakers designed for?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThey are specially adapted for neutral and pronating runners looking for stability and cushioning.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat cushioning technologies does this model feature?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThe shoe incorporates ABZORB® technology in the heel and forefoot for shock absorption, complemented by the compression-resistant SBS system.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eHow do I choose the right size?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is recommended to take your usual size. If you are between two sizes, opt for the next size up.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat is special about the SBS system?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThe SBS system, resulting from 3 years of research, provides optimal cushioning combined with high crush resistance.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"MAISON 2 SNEAKERS","offers":[{"title":"36","offer_id":57222592069958,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":57222592102726,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":57222592135494,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":57222592168262,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":57222592201030,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"41","offer_id":57222592233798,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":57222592266566,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":57222592299334,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":57222592332102,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":57222592364870,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/0789\/8438\/files\/IMG_2445_7d1ae074-1d9d-47df-8c73-e833abcc4fab.jpg?v=1788073516","url":"https:\/\/maison2sneakers.com\/en\/products\/new-balance-740-sneakers-iconiques-18","provider":"MAISON 2 SNEAKERS","version":"1.0","type":"link"}