{"product_id":"new-balance-740-sneakers-iconiques-16","title":"New Balance 740 – Iconic Sneakers","description":"\u003cp style=\"margin:1em 0\"\u003eThe New Balance 740 is designed for neutral to pronator runners looking for optimal stability and high-performance cushioning. Very versatile and lightweight, this sneaker offers a perfect balance for both running and everyday use.\u003c\/p\u003e\u003cp style=\"margin:1em 0\"\u003eIt incorporates ABZORB® technology in the heel and forefoot to effectively absorb shock with every impact. The result of three years of research, its SBS system also guarantees durable cushioning and excellent compression resistance.\u003c\/p\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eMain features\u003c\/h3\u003e\n\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eBrand\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eNew Balance\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eModel\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e740\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eProduct type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSneakers \/ Running shoes\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eFoot strike type\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eUniversal \/ Pronator\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eCushioning technologies\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eABZORB®, SBS System\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eProperties\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eCushioning, Lightness, Stability, Compression resistance\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eSizing advice\u003c\/td\u003e\n\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003eTrue to size (size up if between sizes)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eSize and fit\u003c\/h3\u003e\n\n\u003cp style=\"margin:1em 0\"\u003e\u003cstrong\u003eSize guide:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp style=\"margin:1em 0\"\u003eTake your usual size, if you are between two sizes, take the one above.\u003c\/p\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;background:rgba(128,128,128,0.08);background:color-mix(in srgb,currentColor 6%,transparent);border-radius:10px;padding:12px 16px\"\u003e\n\n\u003ch3 style=\"margin:0 0 0.5em;font-size:1.25em\"\u003eFrequently asked questions\u003c\/h3\u003e\n\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat type of foot strike is the New Balance 740 designed for?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is designed for runners with a neutral to pronator foot strike looking for stability and cushioning.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat cushioning technologies does this model feature?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt features ABZORB® technology in the heel and\/or forefoot, as well as the SBS system, offering enhanced cushioning and high compression resistance.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eHow do New Balance 740 sneakers fit?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is advisable to choose your usual size, or size up if you are between two sizes.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eIs it possible to exchange or return the item?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eYes, items can be returned for an exchange or refund in case of a problem.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\n\n\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"MAISON 2 SNEAKERS","offers":[{"title":"36","offer_id":57222556647750,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":57222556680518,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":57222556713286,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":57222556746054,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":57222556778822,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"41","offer_id":57222556811590,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":57222556844358,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":57222556877126,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":57222556909894,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":57222556942662,"sku":null,"price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/0789\/8438\/files\/IMG_2450_4d863fdd-003e-4962-a49e-e0bfa6a8475a.jpg?v=1788072562","url":"https:\/\/maison2sneakers.com\/en\/products\/new-balance-740-sneakers-iconiques-16","provider":"MAISON 2 SNEAKERS","version":"1.0","type":"link"}